From the category archives:

Company

The Brand – Dealers Just Don’t Get it!

February 23, 2011

The Value of a Brand Having been a Dodge dealer for 22 years I realize the value of a brand.  During that 22 years the value of my dealership varied a great deal depending on how Dodge was doing.  The fluctuation was huge and ranged from zero to several million dollars.  Some brands remain strong all [...]

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The Power of the AutoStar Brand

February 15, 2011

Why Do I Need a Nationally Branded Vehicle? As Chief Operating Officer of AutoStar National Dealer Network I am often asked by potential dealers “Why do I need a nationally branded vehicle?” My initial answer to that question, at least in my head, is that is a stupid question.  Dealers who have been terminated by GM and [...]

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Advertise Where You Get the Most Return

February 10, 2011

3 Times More Sales Projected for Used Cars over New Cars I visited the National Automobile Dealers Association’s Convention in San Francisco last week.  The mood was definitely more upbeat for dealers, the manufacturers and the exhibitors. There will be an increase in new vehicles sold this year, maybe to about 12.5 million units and [...]

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AutoStar’s Huge, Untapped, Growth Opportunity – as Confirmed by CarMax

January 26, 2011

CarMax’s Performance in 2010 Thanks for all the positive messages about my blog last week.  It seems that many of you were quite surprised by the history of CarMax, the way that company got started in 1993 and its deliberate and slow growth.  If you would like to see and substantiate their history, use the following link: [...]

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AutoStar Superstore in 2011

January 19, 2011

Important Strides Forward It’s been a busy two weeks since the start of the year here at the AutoStar National Dealer Network®.  As with all businesses it has been a time to analyze what we accomplished last year and set goals for this year.  While we have not grown as quickly as we wanted to when [...]

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AutoStar and CB Richard Ellis Strategic Marketing Agreement

November 3, 2010

Driven Brands/Jump Start Strategic Marketing Agreement Recently we here at AutoStar National Dealer Network had the pleasure of announcing that we had reached a strategic marketing agreement with Driven Brands/Jump Start.  What that means to our dealers, driven brand dealers and potential dealers throughout the United States and Canada is that we can now combine the [...]

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