Why Do I Need a Nationally Branded Vehicle?
As Chief Operating Officer of AutoStar National Dealer Network I am often asked by potential dealers “Why do I need a nationally branded vehicle?” My initial answer to that question, at least in my head, is that is a stupid question. Dealers who have been terminated by GM and Chrysler already know the power of national branding because they were part of a national brand. These dealers enjoyed the collective buying power of Chrysler and GM on parts and all other infrastructure although the manufacturers did not pass on all the savings to the dealer. Why not use the leverage of a national used car brand?
The Power of Partnering With Strong Brands
There are many advantages to marketing an AutoStar vehicle. AutoStar National Dealer Network is supported by and partnered with some of the strongest brands and companies in the automotive industry, including Shell Oil and Genuine Parts (NAPA.) Both are listed on the Fortune 500 as two of the most profitable businesses in the world. In addition to Shell and NAPA AutoStar has strategic alliances with several other strong companies including Driven Brands, the parent company of Meineke Auto Repair Centers and MAACO Paint and Body Repair shops. We put complete infrastructure back in to the dealership just like the dealer had with their former brand but for way less money. Smart dealers get this right away and jump on board with AutoStar.
When a customer buys an AutoStar car, they get the backing of the strongest companies in the world. That is why our dealers are selling peace of mind to the AutoStar customer and not just a car. The customer gets a Lifetime Engine Guarantee and lifetime safety features, including brake pad and wiper blade replacement. The EverStar car offers the customer unparalleled protection and gives AutoStar dealers a unique vehicle in the market place. No new car dealer has it and no independent used car dealer has it.
Dealers tell me that they can do everything we do at AutoStar but they can’t. The secret sauce is the strength of our partnerships with the best companies in the business. All of our deals with our partners were based upon us having the largest used car network in the world. So the pricing that is available to AutoStar dealers for parts, bulk oil, shop supplies, computer systems and F&I products is by far less than any pricing they can get on their own, even if the dealer has ten locations. This alone is worth a dealer’s investment in an AutoStar dealership. Call me for more information at 877-265-5123 and ask for Ken Zangara.
