February 23, 2011
The Value of a Brand Having been a Dodge dealer for 22 years I realize the value of a brand. During that 22 years the value of my dealership varied a great deal depending on how Dodge was doing. The fluctuation was huge and ranged from zero to several million dollars. Some brands remain strong all [...]
Read the full article →
February 15, 2011
Why Do I Need a Nationally Branded Vehicle? As Chief Operating Officer of AutoStar National Dealer Network I am often asked by potential dealers “Why do I need a nationally branded vehicle?” My initial answer to that question, at least in my head, is that is a stupid question. Dealers who have been terminated by GM and [...]
Read the full article →
